Many seek to promote and sell the image of awareness as an idea, but they lack the substance within their own awareness to be truthful enough to accomplish it.
It is a gift of consciousness and cannot be bought or sold.
When it is sold as ideas without awareness it is cheapened in a similar way as someone telling you that they love you and don’t mean it, understand it, or show it. Sincerity of effort does not equal the quality of real content or real awareness.
You do not become aware by educating the mind and you are not helping others by selling the idea of awareness.